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Welcome to the 3rd Annual Green Initiatives Conference
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Friday, September 28 • 1:50pm - 2:20pm
What makes some consumers buy green products while others do not?

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Many have been looking for the answer to what makes consumers perform environmentally-friendly behaviors, including buying green products.  The answer may lie with the generalized exchange theory.  The theory proposes that the causal factors for behavior that benefits the community are:

  • Perceived community benefits
  • Level of social responsibility
  • Perceived performance
  • Perceived social equity.

The generalized exchanged theory has been used successfully for improving military recruiting and passing taxes and bond issues for public schools. qSample conducted a survey to test this model for environmentally-friendly behaviors, using a sample size of 318 respondents who are members of the qSample panel. 


avatar for Caroline M. Fisher, Ph.D.

Caroline M. Fisher, Ph.D.

Dean, School of Management & Information Science, University of Missouri
Education | Bowling Green State University, Doctor of Philosophy, 1975 Accomplishments | MBA, University of New Orleans, 1982 Malcolm Baldrige National Quality Award Examiner, 1999, 2000, 2002 Biography | CAROLINE M. FISHER, Ph.D. is the chair of the Department of Business and Information Technology at Missouri University of Science and Technology, formerly the University of Missouri - Rolla (UMR). She joined UMR as the chair of business... Read More →
avatar for Rudly Raphael

Rudly Raphael

Rudly Raphael | President | qSample | | Rudly Raphael, President at qSample, has more than 12 years of professional experience in the online market research industry. As president of qSample, Rudly is responsible for implementing internal system infrastructure to streamline business processes, channel communication, and drive the evolution of panel and sampling management system that will provide added value to qSample and its clients... Read More →

Friday September 28, 2012 1:50pm - 2:20pm
Grand Ball Room 201 Aberdeen Parkway Peachtree City

Attendees (2)