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Welcome to the 3rd Annual Green Initiatives Conference
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Thursday, September 27 • 9:50am - 10:20am
Sustainable Spirits

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                                                           Sustainable Spirits
The spirits industry – much like others – is quick to point out the "high quality" of products produced. But in order to truly be a product of high-quality, it isn't just the raw ingredients or time-perfected processes that matters — increasingly important is how companies and brands put systems in place to ensure limited environmental impact of production, while creating sustainable practices at distilleries across the world. John McDonnell, COO of Patrón Spirits International, makers of Patrón tequila and other ultra-premium spirits, will discuss some of the industry-leading, high-investment technology and methods at his company's distillery in Mexico, and present examples of other spirits companies that are committed to this important issue. He'll also visit how other companies, and other industries, can apply learnings from the spirits industry.

 


Speakers
avatar for John McDonnell

John McDonnell

Patron Spirits Company
John McDonnell has enjoyed a career filled with opportunities to launch and market successful global spirits brands. He began at Joseph E. Seagram & Sons, where he spent years in domestic and international sales and marketing. | | John distinguished himself at Seagram with his strategic use of marketing instead of cost-cutting to increase revenue, despite difficult times. As Country Manager for Taiwan, his leadership turned the business... Read More →



Thursday September 27, 2012 9:50am - 10:20am
Grand Ball Room 201 Aberdeen Parkway Peachtree City

Attendees (1)