Sustainable Spirits
The spirits industry – much like others – is quick to point out the "high quality" of products produced. But in order to truly be a product of high-quality, it isn't just the raw ingredients or time-perfected processes that matters — increasingly important is how companies and brands put systems in place to ensure limited environmental impact of production, while creating sustainable practices at distilleries across the world. John McDonnell, COO of Patrón Spirits International, makers of Patrón tequila and other ultra-premium spirits, will discuss some of the industry-leading, high-investment technology and methods at his company's distillery in Mexico, and present examples of other spirits companies that are committed to this important issue. He'll also visit how other companies, and other industries, can apply learnings from the spirits industry.